Time Series & Forecasting
Forecasting, ARIMA & predictive planning
DATA ANALYTICS • STATISTICS • BUSINESS INTELLIGENCE
Turning complex data
into clear decisions.
I combine statistical expertise, analytical thinking and international business experience to solve real-world problems. With passion.
MSc
Statistics
10+Years of experience
4Core disciplines
CURIOSITYDRIVES
From data points
to direction.
to direction.
FORWARDHUMANITY
Analytics & Visualization
Exploratory Data Analysis, Power BI & performance insights
Statistical Modeling
Regression, inference & multivariate analysis
Machine Learning
Predictive modelling & classification
SELECTED WORK
Projects that turn
questions into evidence.
A selection of analytical projects across forecasting, statistical research, machine learning and optimization.
MARKET INTELLIGENCE
Market Intelligence
Forecasting
R
Market Forecasting & Portfolio Strategy
Market forecasting and competitive analysis to uncover structural shifts in demand, pricing and product mix.
94.6%
Explore case study ↗
Market volume forecast accuracy.
Forecast market size, identify emerging segment opportunities and assess how competitive and portfolio shifts affect market share and revenue.STATISTICAL ANALYSIS
Statistics
PCA
R
Wine Portfolio Strategy
Exploring how wine quality ratings and chemical characteristics can inform product selection and premium portfolio strategy. Combining statistical testing and multivariate methods to uncover commercially relevant patterns.
+8.1 pp
Explore case study ↗
Higher share of top-rated wines in the white wine sample.
A statistically significant difference — the higher share is unlikely to be explained by random chance alone.HIERARCHICAL DATA
Statistical modellingR
Price Sensitivity & Elasticity Analysis
Understand how customers respond to price changes across product segments and identify opportunities to optimise pricing.
Price ↗
Case study coming soon ↗
Improve margins through smarter pricing.
Mixed-effects modelling quantifies price sensitivity across products and segments, revealing differences in customer price behaviour and supporting more targeted pricing strategies.OPERATIONS RESEARCH
OptimizationR / MILP
Commercial Target Allocation
Optimizing sales targets across accounts and product groups to align growth ambitions with profitability objectives.
Growth x Profit
Case study coming soon ↗
Turn commercial targets into an optimized allocation.
A Mixed-Integer Linear Programming (MILP) model allocates product-group targets across accounts based on growth requirements, subject to profitability constraints and commercial objectives.Project examples are presented at a high level. Confidential business data and client information are not disclosed.
HOW I CAN HELP
Services built around
your business questions.
From a focused analysis to a repeatable reporting solution, the work starts with the question you need to answer.
01 / ANALYSE
Statistical Analysis
& Forecasting
Understand patterns, test hypotheses and build forecasts to support better planning.
- Exploratory data analysis
- Regression & time series
- Forecast evaluation
02 / PREDICT
Machine Learning
& Predictive Analytics
Use data to identify patterns, classify cases and estimate likely outcomes.
- Classification models
- Model evaluation
- Feature analysis
03 / COMMUNICATE
Data Visualization
& Business Intelligence
Make performance and analytical results easier to understand and act on.
- Power BI dashboards
- KPI reporting
- Data storytelling
04 / STREAMLINE
Data Automation
& Reporting
Reduce repetitive work and create more reliable analytical workflows.
- Python, R & SQL
- Excel / VBA automation
- Data preparation
Have a specific question or project in mind?
Let’s talk about it →ABOUT ME
Analytical rigour.
Business perspective.
I hold an MSc in Statistics and bring more than ten years of international experience across commercial strategy, sales operations and analytics.
My approach combines sound statistical methods with a practical understanding of business needs — translating complex analysis into clear, useful recommendations.
Get in touch →TOOLS & METHODS
Turning data into insight
RPythonSQLPower BIExcel / VBAStatistical modellingMachine LearningOptimization
EDUCATION & CERTIFICATIONS
Continuous learning
MSc Statistics · University of Sheffield
Microsoft · R | Power BI | Python | AWS Cloud Practitioner
LET’S CONNECT
Have a data challenge
to solve?
Tell me what you are working on. Let’s explore how analytics can help.